Pay Per Click

Google is probably the biggest Pay Per Click company in the world.

Pay per click is where you assign keywords that you want your website ad to appear, if people click on the ad then you pay a fee. This fee varies across industries and is basically a bidding war between you and competing advertisers.    Pay Per Click is what customers do when they haven’t had their website optimised.

It can be costly, so my advice would be get your website designer to optimise your website, it will be cheaper in the long run.