Newsletters
Newsletters are a great way to keep in touch with your clients.
You simply set up a Sign Up box on your website and interested visitors to your website enter their details to receive regular info from you.
Direct marketing email messages may be sent only to subscribers who have given their prior consent (“opt-in”). Prior permission is required for business-to-consumer (B2C) communication covering all “natural persons”.
Exceptions:
A business relationship in which contact information was obtained constitutes prior consent as long as a means to opt out was provided at the same time and continues to be provided with each such message and each message is about similar products or services by the same company.
For business-to-business communication (B2B), i.e. “legal persons”, EU member states are free to make “opt-out” the minimum legislation. However, national legislation of the member states can require opt-in for B2B email, too.
